3FX creates Visual Communications -  Medical Animation - 3d Display Solutions

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Exhibit Solution / Daiichi Sankyo / Edoxaban

Challenge

3FX was tasked with dynamically animating and introducing a promising pipeline compound that specifically and directly inhibits the enzyme, Factor Xa - a clotting factor in the blood, in advance of FDA approval.

Solution

Created an immersive learning environment to educate cardiologists, specialists and physicians within 3FX's Full Dome Theater; visualizing specific medical animation and highlighting the mechanism of action.

Designed for multiple US and Global uses, the specialized full dome MOA visuals were cost-effectively repurposed to flat-screen versions, suitable for use on websites, KOL presentations and large format displays.

Additionally, assets were repurposed in the form of a "movie trailer" teaser, enticing viewers into the Immersive Full Dome Theater.

Still imagery, directly from the 3D medical visualization, was incorporated as the basis for a sales rep PowerPoint presentation, and for specific still imagery print campaigns.

  
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