close  PHYSICIAN EDUCATION / AstraZeneca / Crestor
Challenge
Develop an Atherosclerosis Mechanism of Disease, GALAXY clinical trials physician awareness, and Crestor Mechanism of Action 3D visual media campaign; all of which required to be repurposed for various display technology and language uses - across global markets.
Solution
Created both physician and patient education MOD versions, for major trade show use on 3FX's Immersive Full Dome Theater for an on-site, immersive learning experience.
"Attract & Engage" interactive touch-screen kiosks, highlighting the family of 32 GALAXY clinical trials. These interactive learning kiosks and engaging perimeter displays integrated 3D animation into the Crestor brand educational global initiative.
A Crestor Mechanism Of Action was created for a new indication, in an effort to educate physicians and specialists. MOA visual media and display technology included 3FX's Immersive Theater Experience™, HD flat screen version, and "movie trailer" teaser.
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